Nicholas Alexander fabricated a 7 metre long sculpture of Jeff Goldblum in his character of Dr. Ian Malcolm from Jurassic Park. The sculpture was erected in front of Tower Bridge to commemorate the 25th anniversary of Jurassic Park.
Manufactured from polystyrene and then finished in scenic paints the result was a true hit with fans and even made its way on to the Graham Norton Show.
For Godiva’s 90th anniversary, the Nicholasalexander’s team and Condiment Junkie delivered the most comprehensive multi-sensory event ever created.
From the moment guests received their invitation, their journey had begun. Every guest was sent a ‘shard’ of a giant artwork in a brand-scented chocolate box, with intriguing instructions on the reverse. Upon arrival they placed their piece on a giant jigsaw. The shards came together to form a giant Oli-B artwork. Through this act, every guest became part of the experience. They each received a replica shard of real chocolate as they left the event.
From the coach journey, to the entrance, to the goodie bags guests left with; every element of the event was sensorially branded using sound, scent, colour and material.
The evening unfolded over three layers. The first layer celebrated the heritage of the brand and the art of the chocolatiers. A central bar featured live displays from the brand chefs. An aroma organ engaged guests with the many ingredients Godiva’s chef-chocolatiers use to create their amazing pieces.
The second layer celebrated a chocolate from each decade of the brand’s journey in an immersive sensory experience. Five ‘chocolate boxes’ and three ‘truffle domes’ each featured a unique sensory environment designed specifically for that piece.
The final layer celebrated innovation and premiered Godiva’s new flavour, ‘Rose and Raspberry’. The entire room was dedicated to enhancing the flavours and communicating the inspiration behind the piece. Guests were treated to a three-course meal designed in collaboration with the two Michelin star chef Christoph Hardiquest. Each course had an accompanying soundscape, scent and film projected onto a screen the entire width of the room – 10m wide. It was possibly the most immersive Michelin-starred meal ever created.
Every element of the event is scaleable and can be activated throughout Godiva’s retail outlets, cafés and global travel experiences.
All of the elements fabricated at the Nicholas Alexander workshop in London and then installed in Brussels in only 24 hours. Complicated structures, rare materials and technologies were used to realise the PR concept.
The result was excellent!
Working with the team at Studio XAG we created a number of mechanisms which animated Christian Louboutin’s “Paris!”. This was a display created for the windows of French luxury department store Le Bon Marché. Behind this window of moving parts we manufactured a number of gear boxes to create the motion that we needed from our vast knowledge of mechanical components.
You can check out the animation on the video below.
Denso manufacturing UK are a company based in Telford England. Nicholas Alexander was invited to build a range of furniture for their learning centre and foyer area.
The furniture created included:
A large 3M Corian plinth with etched text, an LED detail, and a number of acrylic graphics.
A white Corian trophy cabinet to house there president manufacturing award.
An oval reception plith and a range of laminated desks for their learning centre.
The Corian sheets were etched on our in house CNC and then formed over a mould in sections which would later be joined to created a seamless finish.
Nicholas Alexander was invited to design and build 3 sensory relaxation pods for Condiment Junkie and TUI. These were designed to be fitted within their latest Sensatori hotel in Rhodes.
The pods were fabricated from a GRP structure and ceiling mounted. Hotel users could then sit inside to relax whilst a range of mood lighting, sensual sounds and tranquilizing landscape videos played as they gazed up at projection screen.
We were delighted to to install this great looking coffee bar for Baileys at the London Coffee Festival, housed in the Truman Brewery by Brick Lane. The structure was cut on our CNC machine and built in our workshop to then be painted and stained by our team of amazing finishers and installed over one day. The bar featured a wheel of fortune style ‘spin a baileys’ wheel, where participants were able to spin in order to have a chance at trying a baileys inspired coffee, the stylish logo and typography seen on the wheel was also cut on our CNC machine in gold dia-bond. The stand proved very popular during the festival, so unfortunately there was nothing left for us to drink when we arrived to take it down!
In celebration of eBay’s 20th birthday, we ferried a giant birthday cake down the Thames! The two tier cake on a foil tray base came complete with eBay coloured icing and even illuminated candles. Built discreetly in Tilbury docks, it then floated up the river to where eBay were hosting a party. Unfortunately the cake was made from MDF and ply, so employees weren’t able to tuck in to what looked like a delicious birthday cake!
Portsmouth is now home to the Landrover Ben Ainslie Racing America’s Cup sailing team after they were granted funding from the government and planning approval from the council.
Landrover Ben Ainslie Racing (BAR) is now a permanent base and visitors’ centre at The Camber in Old Portsmouth, finished in time for a British challenge for the 35th America’s Cup, the oldest trophy in international sport, which has never been won by a UK team.
We worked with Made Thought to create the main bar on the top floor of the visitors’ centre.
Branded Nyetimber, it is an oval structure with wooden curved fins that slot into the middle room of the bar. Clear acrylic has been used for shelves, white acrylic letters for the Nyetimber logo, Corian and brass for the emblems around the bar counter and spotlights in between each fin, shining upwards to illuminate the bottles from below.
The end result was amazing !
Working with M&C Saatchi we built a pop-up bar to celebrate the 100th Anniversary of the Coca Cola contour bottle.
With only 2 days on site this build relied heavily on pre-fabrication in our workshop. The bar and all of it’s components were manufactured and finished in the week prior. This allowed us to rapidly install on site and concentrate on the finishing touches, which gave the bar an authentic 1920’s feel.
The bar on Soho’s Greek Street opened it’s doors for 3 days before we returned to dismantle everything.
Luckily for everyone involved, the Nicholas Alexander team were able to complete the build without breaking into much of a sweat and so didn’t need to remove our shirts and drink a ice cold coke.
Working with Zouch & Lamare we produced the Aashni + Co Wedding Show at the Dorchester Hotel in January. We designed a structure which created 18 separate booth areas for each designer to display their dresses. Pre-testing of the booth system in our workshop made it possible to quickly erect the main structures on the day of the build, allowing the designers to begin setting up their collections as soon as possible. We then added the finishing touches ready for the events opening the day after. After the show our team returned to the venue to take everything apart ready to be put into storage for use at a later date.
https://www.youtube.com/watch?v=0MAZrYlwl04
Video: Kissing Gate Films
Photos: Mark Bothwell