Pangolin PR gave us a simple brief – the most complicated whisky pour machine ever made!
We fabricated a Rube Goldberg machine from Chivas distillery parts, brass, oak and copper to match Chivas’s brand palette.
It features a 40mm stainless steel ball which travels along a journey of several lifts and falls, releases a multi-ball section and mechanically pours 2 users a glass of Chivas Regal whisky at the end.
Check out the video for yourself:
Nicholas Alexander fabricated a 7 metre long sculpture of Jeff Goldblum in his character of Dr. Ian Malcolm from Jurassic Park. The sculpture was erected in front of Tower Bridge to commemorate the 25th anniversary of Jurassic Park.
Manufactured from polystyrene and then finished in scenic paints the result was a true hit with fans and even made its way on to the Graham Norton Show.
For Godiva’s 90th anniversary, the Nicholasalexander’s team and Condiment Junkie delivered the most comprehensive multi-sensory event ever created.
From the moment guests received their invitation, their journey had begun. Every guest was sent a ‘shard’ of a giant artwork in a brand-scented chocolate box, with intriguing instructions on the reverse. Upon arrival they placed their piece on a giant jigsaw. The shards came together to form a giant Oli-B artwork. Through this act, every guest became part of the experience. They each received a replica shard of real chocolate as they left the event.
From the coach journey, to the entrance, to the goodie bags guests left with; every element of the event was sensorially branded using sound, scent, colour and material.
The evening unfolded over three layers. The first layer celebrated the heritage of the brand and the art of the chocolatiers. A central bar featured live displays from the brand chefs. An aroma organ engaged guests with the many ingredients Godiva’s chef-chocolatiers use to create their amazing pieces.
The second layer celebrated a chocolate from each decade of the brand’s journey in an immersive sensory experience. Five ‘chocolate boxes’ and three ‘truffle domes’ each featured a unique sensory environment designed specifically for that piece.
The final layer celebrated innovation and premiered Godiva’s new flavour, ‘Rose and Raspberry’. The entire room was dedicated to enhancing the flavours and communicating the inspiration behind the piece. Guests were treated to a three-course meal designed in collaboration with the two Michelin star chef Christoph Hardiquest. Each course had an accompanying soundscape, scent and film projected onto a screen the entire width of the room – 10m wide. It was possibly the most immersive Michelin-starred meal ever created.
Every element of the event is scaleable and can be activated throughout Godiva’s retail outlets, cafés and global travel experiences.
All of the elements fabricated at the Nicholas Alexander workshop in London and then installed in Brussels in only 24 hours. Complicated structures, rare materials and technologies were used to realise the PR concept.
The result was excellent!
Working with the team at Studio XAG we created a number of mechanisms which animated Christian Louboutin’s “Paris!”. This was a display created for the windows of French luxury department store Le Bon Marché. Behind this window of moving parts we manufactured a number of gear boxes to create the motion that we needed from our vast knowledge of mechanical components.
You can check out the animation on the video below.
Denso manufacturing UK are a company based in Telford England. Nicholas Alexander was invited to build a range of furniture for their learning centre and foyer area.
The furniture created included:
A large 3M Corian plinth with etched text, an LED detail, and a number of acrylic graphics.
A white Corian trophy cabinet to house there president manufacturing award.
An oval reception plith and a range of laminated desks for their learning centre.
The Corian sheets were etched on our in house CNC and then formed over a mould in sections which would later be joined to created a seamless finish.
Nicholas Alexander was invited to design and build 3 sensory relaxation pods for Condiment Junkie and TUI. These were designed to be fitted within their latest Sensatori hotel in Rhodes.
The pods were fabricated from a GRP structure and ceiling mounted. Hotel users could then sit inside to relax whilst a range of mood lighting, sensual sounds and tranquilizing landscape videos played as they gazed up at projection screen.