We worked with Studio Xag to create a series of 4 animated shop window displays and a pop-up store for Christian Louboutin in Selfridges. We built a zoetrope of counterbalanced, rotating legs as the main piece, as well as cladding various display stands and cabinets for the interior and cutting bespoke anniversary archways. We worked in partnership with Studio Xag on the whole project – our team created the structures and various mechanisms based on their design, and they produced the graphics and artwork with Verve Display. Our 2 install teams came together at the end to fit the whole project.
We were delighted to find out that part of the installation, a pair of mechanical scissoring legs, was then chosen for display at the Design Museum as part of a Louboutin retrospective.