Adidas Stan Smith Shoebox

Working with Innovate 7 and Campaign Design for Adidas, we created a pop-up ‘shoebox’ store for the re-release of the Stan Smith trainer at the Truman Brewery in Shoreditch. Made as a semi permanent structure and clad in white acoustic foam this giant interactive shoe box contained 3D printers and interactive floor projections, alongside 120 Limited Edition shoes for sale. No giant shoes though unfortunately…