For Gamescom 2009 Nicholas Alexander co-created and built a groundbreaking stand for Bethseda Software.
The brief was to recreate Bethesda’s game, Brink, in the real world. Nicholas Alexander devised a three dimensional environment inspired by the two key aspects of the game: a dystopian container city and a utopian floating island. Thus visitors could preview the game and experience it three dimensionally and leave the stand feeling as though they have lived the game.
We worked closely with Root design studio to develop a layout with real functionality. It included two screening rooms, a game demo area and a fully immersive 360 degree cinema. And in the middle of it all, a peaceful, utopian floating island featuring projected footage from within the game and a large sculpture of the game’s iconic tower.
All the elements were created from scratch, from raw materials, and to a class 1 fire resistance. The entire project was delivered in 8 weeks from concept to opening in Cologne, thus proving that a tight deadline doesn’t have to limit your creativity!