Working once more with M&C Saatchi we created a structure that was erected on Potters Field Park, Tower Bridge. Coca Cola marked its sponsorship ahead of the Rugby World Cup 2015 with a ball exchange event asking Londoners to trade in their usual summer sports balls for a rugby ball. There were 1000 balls up for grabs on the day, and 1,000,000 over the whole event!
The MDF structure was cut and finished in our workshop and installed overnight, the event ran throughout the day and was dismantled that evening. The shape of the structure mimicked a rugby ball, using perspex on the front of the counters and graphic elements along the top section. Participants were able to see the balls that had been exchanged along with a bungee cage housed inside the structure. Some lucky guests had their balls signed by the rugby stars!